Dr. Ashutosh Mohan is an Associate Professor at Institute of Management Studies, Banaras Hindu University, Varanasi(India). He has done his MBA from Faculty of Management Studies, BHU and Ph.D. from Faculty of Management Studies (FMS)- University of Delhi (DU). He also received the award of D.Litt. in Management from Institute of Management, BHU. He has nearly twenty years of experience in teaching and research. Before joining at Institute of Management Studies, BHU, he has also served as Lecturer at Centre for Management Studies, Jamia Millia Islamia, New Delhi. He has designed and taught courses on topics such as Marketing Management, Consumer Behavior, Services Marketing, Retail Management, Supply Chain Management and Logistics. He has conducted on campus and in company training programs for various companies such Apollo Hospitals, GAIL, NTPC, Power Grid, BSNL etc. He is reviewer to many reputed international and national journals like Journal of Supply Chain Management, USA. His research has focused on issues of Supply and Demand Chain Management and its collaboration with Marketing Management in Retailing and SMEs. He has authored and edited six books, out of which one authored book entitled 'Consumer Behaviour' published by 4Ltr Press, USA is quite popular. He is serving as Managing Editor of BHU Management Review. His work on these and related areas have been published in several refereed journals. He is a recipient of AICTE's Career Award for Young Teachers (CAYT) and CAPS Fellowship, USA. He completed Five Major Project funded by ICSSR, New Delhi, AICTE, New Delhi and UGC, New Delhi. He guided Six doctoral dissertations (Ph.D.) and more than 50 Master's dissertation. He widely traveled throughout the world for his academic endeavors covering USA, European Union, UAE, Russia, Australia and East Asian countries.