Dr. Rajeev Kumar, isPh.D. in the area of Marketing and Supply Chain Management from Institute of Management Studies, Banaras Hindu University, Varanasi. He has done his Bachelor Degree in Agriculture from Institute of Agricultural Sciences, Banaras Hindu University in 2008 and MBA Degreewith specialization in Marketing from Faculty of Management Studies, Banaras Hindu University, Varanasi in 2010. He is awarded with UGC-NET/JRF/Senior Research Fellowship (SRF) in Management in year 2011 and has total experience of about 4 years and 2 months in working with different organizations i.e. ICICI Bank Pvt ltd., as Assistant Manager-II, Department of Agriculture, Uttar Pradesh Government as Technical Officer (Agriculture) and in Directorate of Urban Local Bodies, Uttar Pradesh Government as Food and Sanitary Inspector (FSI). His area of interest includes Marketing, Logistics and Supply Chain Management, Customer Relationship Management, Agribusiness and Rural Development, Agri- Retail Management. He has published several research papers in reputed referred journals and edited books and presented around 8 research papers at various international and national conference like IIM-Ahmedabad, IIIT- Delhi and BIMTECH- New Delhi.