Dr.Vishal Laheri has obtained his Doctoral degree from Faculty of Management Studies, University of Delhi. He has done MBA from Vinoba Bhave University, Hazaribagh with specialization in Marketing. He has qualified UGC-NET with JRF in Management discipline. Prior to joining Institute of Management Studies, BHU, he was working as an Assistant Professor at Dr. B.R Ambedkar College, University of Delhi. His area of interest is Marketing with focus on consumer behavior and green marketing. He has published several research papers in various national and international journals indexed in Australian Business Deans Council (ABDC), Scopus and UGC. He has published quality research articles with reputed publishers such as SAGE, Emerald and Springer Nature. He has to his credit ‘Best Research Paper Award’ by the Institute of Management Studies, BHU. He has presented his research work in national and international conferences and two of his research papers have been published in proceedings by Emerald. He has also contributed chapters on edited books. He has co-coordinated an online Faculty Development Program on the topic 'Social Enterprise Management' sponsored by ATAL Academy, AICTE and coordinated a National Webinar on the topic 'Marketing 4.0' at Institute of Management Studies, BHU.