SCHEMATA OF THE SYLLABUS
For
The MA (Mass Communication) degree in Communication with Specialization in:

• Hindi Print Journalism`
• Public Relations
• Development Communication
• Television, Radio & Film
• Media Management
• Health Communication

The offer of the number of specialization will depend on the availability of the faculty members/ experts

Postgraduate Diploma in Communication Skills
(SPECIAL COURSE)
A.  The Postgraduate Diploma in Communication Skills (PGDCS) is a one year special course consisting of two semesters. It follows semester system.  It consists of the following courses:

FIRST SEMESTER:

• PGDDSC – 01: Introduction to Models and Theories of Communication       

 (4 Credits)

• PGDDSC – 02: The Skills and Art of Speaking in Public      (4 Credits)
• PGDDSC – 03: The Skills & Art of Conversation, Listening  and Interviewing 

(4 Credits)
SECOND SEMESTER

• PGDDSC – 04: The Techniques and Procedure of Conducting Discussion

(4 Credits)

• PGDDSC – 05: The Fundamentals of Effective Writing       (4 Credits)
• PGDDSC – 06: The Art and Skills of Presentation Using New Technology

(4 Credits)
B.
The fee structure:  Rs.30, 000/- for the entire course.  

C. No. of seats:  Minimum 15 and Maximum 20
D. Duration with nature of course: One year with two semesters.
E. Eligibility:  Bachelor’s Degree or equivalent in any discipline with 50% marks.

F. Types of Courses:  
Theory Papers
PGDCS – 01: Introduction to Models and Theories of Communication       
(4 Credits)
Practical Papers

PGDCS – 02: The Skills and Art of Speaking in Public           (4 Credits)
PGDCS – 03: The Skills & Art of Conversation, Listening and Interviewing 
(4 Credits)
PGDCS – 04: The Techniques and Procedure of Conducting Discussion
(4 Credits)
PGDCS – 05: The Fundamentals of Effective Writing                        (4 Credits)
PGDCS – 06: The Art and Skills of Presentation Using New Technology
(4 Credits)

Postgraduate Diploma in Health Communication

A. The Special Course of Postgraduate Diploma in Health Communication will be a full-time one year course consisting of two semesters.

First Semester
PGDHC - 01: The Models, Principles and Theories of Communication
PGDHC - 02: Health Communications – Perspectives, Policies and   
                              Approaches 
PGDHC - 03: Health Communication – Needs Assessment and Strategy Designing
PGDHC - 04: Health Communication – Production of Communication Material and 
     Campaigns
Second Semester
PGDHC - 05: Health Communication – Impact Study and Evaluation
PGDHC - 06:  Health Communication – New Technologies for Health
   Communication
PGDHC - 07: Thesis/Project work

B. Fee structure: Normal fees for a postgraduate diploma course

C. No. of Seats: Minimum 15 seats; Maximum 20 seats

D. Duration with nature of the course: One year full- time with two semesters. 

E. Eligibility: Bachelor’s Degree or equivalent in any discipline with 50% marks/grade.

F. Types of courses:
Theory Papers :

• PGDHC - 01: The Models, Principles and Theories of Communication
• PGDHC - 02: Health Communications – Perspectives, Policies and   

                              Approaches 
Practical Papers:

• PGDHC - 03: Health Communication – Needs Assessment and Strategy

  Designing

• PGDHC - 04: Health Communication – Production of Communication 

  Material and Campaigns

• PGDHC - 05: Health Communication – Impact Study and Evaluation
• PGDHC - 06:  Health Communication – New Technologies for Health

   Communication

• PGDHC - 07: Thesis/Project work

Post Graduate Diploma in Journalism and Mass Communication (PGDJMC)
(SPECIAL COURSE)
A. The postgraduate diploma in Journalism & Mass Communication is conducted in the Rajiv Gandhi South Campus, BHU, Barkachcha, Mirzapur.  This is a full time course of one-year duration with two semesters. It consists of six papers with 30 credits.    The following are the titles of the papers:

First Semester

• PGDJMC 01:  Communication Principles and Models          (4 Credits)
• PGDJMC 02:  Print Journalism                                              (5 Credits)
• PGDJMC 03:  Communication Skills                                     (6 Credits)

Second Semester

• PGDJMC 04:  Radio, Television and Film Journalism           (5 Credits)
• PGDJMC 05:  Advertising and Public Relations                   (4 Credits)
• PGDJMC 06:  Project and Field Work                                   (6 Credits)

B. The fee structure:  Rs.30, 000/-

C. No. of seats:  Minimum 20 and Maximum 30
 
D. Duration with nature of course: One Year full-time with two semesters

E. Eligibility:  Bachelor’s Degree or equivalent in any discipline with 50% marks in 
aggregate.

F. Types of Paper:

Theory papers:

• PGDJMC 01:  Communication Principles and Models          (4 Credits)
• PGDJMC 05:  Advertising and Public Relations                   (4 Credits)

Practical Papers:

• PGDJMC 02:  Print Journalism                                              (5 Credits)
• PGDJMC 03:  Communication Skills                                     (6 Credits)
• PGDJMC 04:  Radio, Television and Film Journalism           (5 Credits)
• PGDJMC 06:  Project and Field Work                                   (6 Credits)

Masters in Corporate Communication Management
(SPECIAL COURSE)

First Semester

• CC-01: Introduction to Communication Principles and Theories                        (4 Credits)
• CC-02: Principles and Functional Areas of Management                        (4 Credits)
• CC-03: Corporate Communications: Concepts, Structure and Functions          (4 Credits)
• CC-04: Skills  for  Communication                                                           (3 Credits)
• CC-05: Computer  Applications                                                     (3 Credits)

Second Semester

• CC-06: Advertising Management                                                                      (3 Credits)
• CC-07: Communications Research Methods                                          (3 Credits)
• CC-08: Media  Economics                                                                           (3 Credits)
• CC-09: Strategic  Management                                                                    (4 Credits)
• CC-10: Marketing  Management                                                                  (4 Credits)
CC-11: Communication in Organisations                                                    (3 Credits)

INTERNSHIP               SUMMER                                                            (4 Credits)
___________________________________________________________________________
Third Semester

• CC-12: Customer Relationship Management: Business, Identity and Reputation

                                                                                                                                     (3 Credits)  

• CC-13: Internal Communication Management                                                  (3 Credits)
• CC-14: Human  Resource  Management                                                (4 Credits)
• CC-15: Workshop: Tools  of  Corporate  Communication                        (4 Credits)
• CC-16: Seminar:  Corporate  Image  Building                                         (4 Credits)   

Fourth Semester                                                                      

• CC-17: Media Planning                                                                          (3 Credits)
• CC-18: Event Planning and Management                                              (3 Credits)
• CC-19: Financial  Control  and  Management                                             (4 Credits)
• CC- 20: Production:  New Media  as  tools  of  Corporate  Communication

  (5 Credits)

• CC-21: Dissertation                                                                              (5 Credits)