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BHU Management Review Vol.4,
Special Issue: Decoding Customer Dynamics (July -December 2014)
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An analysis of relationship and influence of customer constructs in new product development context - A Case of customer Loyalty
Sandeep Srivastava, Deepali Singh
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Shopping Habits and Decision Making Styles of Mall Customers
Sarbjot Singh, Piyush Kumar Sinha, Hari Govind Mishra
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Retail Revolution and Indian customers: The Relationship Dynamics
Shradha Gawankar, Sachin S. Kamble
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Diterminants of Customer Loyalty in the Telecom Sector, Post Mobile Number Portability - A Study of Select Telecom Service Providers in Delhi - NCR
Ranjita Gupta, Jayashree Dubey
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Customer Loyalty in Indian Aviation Industry : An Empirical Examination
Medha Srivastava, Manish Kumar Yadav
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Influence of Corporate Image on Brand Personality : A Customer's Perspective
Rajesh Kumar Upadhyay, Krishna Kumar Agrawal
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Impact of Brand Perceived Quality on Customer's Buying Intention of Durable Products
Satya Narayan Pathi, C. Kandasamy
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Exploring Customer Purchase Preference in special reference to Vegetale Purchase : A Study
Pratyush Tripathi
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Impact of Social Media Advertisements between Rural and Urban Customers : A Comparative Study
Raj Kamal, Pankaj Agarwal
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Issue Editor: Prof. Alok Kr. Rai, Faculty of Management Studies, Banaras Hindu University
Associate Issue Editor Dr. Anurag Singh, Faculty of Management Studies, Banaras Hindu University
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